They could have been allies: two self-made millionaires who
invented a global industry, in an era when wife and mother were supposed to be
any woman’s highest goal. Elizabeth Arden and Helena Rubinstein each founded
empires built on grit and determination…and yet they became locked in a feud
spanning three continents, two world wars, and the Great Depression.
Brought up in poverty, Canadian-born Arden changed popular opinion
about make up—persuading women from all walks of life to buy skincare products
promising them youth and beauty. Rubinstein left her native Poland, launching
her own company with scientific claims about miracle creams and anti-aging
And when it came to business, nothing was off-limits: poaching
employees, copying products, planting spies, hiring ex-husbands, and one-upping
each other every chance they had. This was a rivalry from which there was no
surrender! And through it all, were two women, bold, brazen, and
determined to succeed—no matter the personal cost.
Publication dates are August 31st in the UK, Australia and NZ, September 5th in the US.